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Journal Articles

Charting research on international luxury marketing: where are we now and where should we go next?

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Cleopatra Veloutsou, George Christodoulides, Francisco Guzmán
Journal: International Marketing Review
International Marketing Review (2022) 39 (2): 371–394.
https://doi.org/10.1108/IMR-04-2021-0154
Published: 07 October 2021
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Journal Articles

Consumer-based brand equity measurement: lessons learned from an international study

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George Christodoulides, John W. Cadogan, Cleopatra Veloutsou
Journal: International Marketing Review
International Marketing Review (2015) 32 (3-4): 307–328.
https://doi.org/10.1108/IMR-10-2013-0242
Published: 11 May 2015
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