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Colin Jevons
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Journal Articles

Global branding and strategic CSR: an overview of three types of complexity

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Michael Polonsky, Colin Jevons
Journal: International Marketing Review
International Marketing Review (2009) 26 (3): 327–347.
https://doi.org/10.1108/02651330910960816
Published: 29 May 2009
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Journal Articles

Aesthetic theory and logo design: examining consumer response to proportion across cultures

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Narelle Pittard, Michael Ewing, Colin Jevons
Journal: International Marketing Review
International Marketing Review (2007) 24 (4): 457–473.
https://doi.org/10.1108/02651330710761026
Published: 24 July 2007
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