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Journal Articles

The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: a study from the generation Z international optic

Constantinos Vasilios Priporas, Shahzeb Hussain, Hafizur Rahman

International Marketing Review (2025) 42 (4): 633–665.

https://doi.org/10.1108/IMR-10-2024-0433

Published: 02 May 2025

View article titled, The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: a study from the generation Z international optic

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Journal Articles

New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19

Constantinos-Vasilios Priporas, Durga Vellore-Nagarajan

International Marketing Review (2023) 40 (5): 906–935.

https://doi.org/10.1108/IMR-12-2021-0363

Published: 07 June 2022

View article titled, New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19

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Journal Articles

Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler

Renato Civitillo, Giuseppe Festa, Constantinos-Vasilios Priporas, Matteo Rossi

International Marketing Review (2022) 39 (5): 1052–1068.

https://doi.org/10.1108/IMR-01-2021-0029

Published: 22 March 2022

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Journal Articles

The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting

Constantinos-Vasilios Priporas, Irene (Eirini) Kamenidou, Nga Nguyen, Riad Shams

International Marketing Review (2020) 37 (5): 841–861.

https://doi.org/10.1108/IMR-04-2019-0124

Published: 17 December 2019

View article titled, The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting

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Journal Articles

Information technology and marketing performance within international market-entry alliances: A review and an integrated conceptual framework

Shasha Zhao, Constantinos-Vasilios Priporas

International Marketing Review (2017) 34 (1): 5–28.

https://doi.org/10.1108/IMR-01-2016-0024

Published: 13 February 2017

View article titled, Information technology and marketing performance within international market-entry alliances: A review and an integrated conceptual framework

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The effects of AI-generated advertisements on customer engagement and emotions based on Hofstede’s cultural dimensions: a study from the generation Z international optic

New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19

Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler

The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting

Information technology and marketing performance within international market-entry alliances: A review and an integrated conceptual framework

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