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Journal Articles

A cross‐cultural validation of a gender role identity scale in marketing

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Susan M.B. Schertzer, Daniel Laufer, David H. Silvera, J. Brad McBride
Journal: International Marketing Review
International Marketing Review (2008) 25 (3): 312–323.
https://doi.org/10.1108/02651330810877234
Published: 30 May 2008
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