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Journal Articles

Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs

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Sertan Kabadayi, Dawn Lerman
Journal: International Marketing Review
International Marketing Review (2011) 28 (1): 102–126.
https://doi.org/10.1108/02651331111107125
Published: 22 February 2011
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Journal Articles

How cultural differences in uncertainty avoidance affect product perceptions

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Julie Anne Lee, Ellen Garbarino, Dawn Lerman
Journal: International Marketing Review
International Marketing Review (2007) 24 (3): 330–349.
https://doi.org/10.1108/02651330710755320
Published: 05 June 2007
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