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Journal Articles

The brand origin meaning transfer model (BOMT): an integrative theoretical model

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Simona D'Antone, Dwight Merunka
Journal: International Marketing Review
International Marketing Review (2015) 32 (6): 713–731.
https://doi.org/10.1108/IMR-09-2013-0175
Published: 09 November 2015
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Journal Articles

Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?

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Leila Hamzaoui Essoussi, Dwight Merunka
Journal: International Marketing Review
International Marketing Review (2007) 24 (4): 409–426.
https://doi.org/10.1108/02651330710760991
Published: 24 July 2007
View article titled, Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?
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