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Journal Articles

Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situations

Barbara Stöttinger, Elfriede Penz

International Marketing Review (2019) 36 (5): 805–827.

https://doi.org/10.1108/IMR-03-2018-0115

Published: 28 December 2018

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Journal Articles

Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Elfriede Penz, Erich Kirchler

International Marketing Review (2016) 33 (3): 432–453.

https://doi.org/10.1108/IMR-01-2015-0007

Published: 09 May 2016

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Journal Articles

Researching the socio‐cultural context: putting social representations theory into action

International Marketing Review (2006) 23 (4): 418–437.

https://doi.org/10.1108/02651330610678985

Published: 01 July 2006

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