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Journal Articles

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

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Felix Septianto, Arnold Japutra, Pragea Putra, Tyson Ang
Journal: International Marketing Review
International Marketing Review (2023) 40 (2): 246–264.
https://doi.org/10.1108/IMR-03-2022-0070
Published: 15 December 2022
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Journal Articles

The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective

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Felix Septianto, Arnold Japutra, Billy Sung, Yuri Seo
Journal: International Marketing Review
International Marketing Review (2022) 39 (4): 931–954.
https://doi.org/10.1108/IMR-10-2021-0291
Published: 12 April 2022
View article titled, The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective
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