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Journal Articles

Global account management: the new frontier in relationship marketing

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George S. Yip, Tammy L. Madsen
Journal: International Marketing Review
International Marketing Review (1996) 13 (3): 24–42.
https://doi.org/10.1108/02651339610122982
Published: 01 June 1996
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Journal Articles

A Performance Comparison of Continental and National Businesses in Europe

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George S. Yip
Journal: International Marketing Review
International Marketing Review (1991) 8 (2)
https://doi.org/10.1108/02651339110137774
Published: 01 February 1991
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