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Journal Articles

Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

Open Access
Hannah S. Lee, Göksel Yalcinkaya, David A. Griffith
Journal: International Marketing Review
International Marketing Review (2024) 41 (5): 1102–1117.
https://doi.org/10.1108/IMR-01-2024-0027
Published: 02 July 2024
View article titled, Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization
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Includes: Supplementary data
Journal Articles

The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities

Available to Purchase
David A. Griffith, Goksel Yalcinkaya
Journal: International Marketing Review
International Marketing Review (2023) 40 (5): 957–980.
https://doi.org/10.1108/IMR-11-2021-0340
Published: 28 June 2022
View article titled, The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
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Journal Articles

The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being

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David A. Griffith, Hannah Soobin Lee, Goksel Yalcinkaya
Journal: International Marketing Review
International Marketing Review (2022) 39 (1): 1–31.
https://doi.org/10.1108/IMR-07-2021-0214
Published: 31 January 2022
View article titled, The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being
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Journal Articles

A culture‐based approach to understanding the adoption and diffusion of new products across countries

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Goksel Yalcinkaya
Journal: International Marketing Review
International Marketing Review (2008) 25 (2): 202–214.
https://doi.org/10.1108/02651330810866281
Published: 25 April 2008
View article titled, A culture‐based approach to understanding the adoption and diffusion of new products across countries
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