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Journal Articles

The marketing implications of foreign direct investment in private Hungarian firms

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Graham J. Hooley, Tony Cox, David Shipley, Jozsef Beracs, Krizstina Kolos
Journal: International Marketing Review
International Marketing Review (1995) 12 (5): 7–17.
https://doi.org/10.1108/02651339510050910
Published: 01 October 1995
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Journal Articles

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

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Graham J. Hooley, David Shipley, Nathalie Krieger
Journal: International Marketing Review
International Marketing Review (1988) 5 (3): 67–76.
https://doi.org/10.1108/eb008359
Published: 01 March 1988
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