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Journal Articles

Situational control and strategic choices during supply chain disruptions: case studies of SME exporters

Joel Hassan, Richa Chugh, Monica Ren, Hongzhi Gao

International Marketing Review (2024) 41 (6): 1521–1559.

https://doi.org/10.1108/IMR-07-2023-0161

Published: 24 September 2024

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Journal Articles

Fencing or balancing? An exploratory study of Australian and New Zealand exporters’ strategic responses during the US-China trade war

Monica Ren, Richa Chugh, Hongzhi Gao

International Marketing Review (2024) 41 (3-4): 642–682.

https://doi.org/10.1108/IMR-07-2023-0139

Published: 20 May 2024

View article titled, Fencing or balancing? An exploratory study of Australian and New Zealand exporters’ strategic responses during the US-China trade war

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Journal Articles

The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making

Shijiao Chen, Malcolm J. Wright, Hongzhi Gao, Huan Liu, Damien Mather

International Marketing Review (2021) 38 (2): 343–366.

https://doi.org/10.1108/IMR-08-2019-0205

Published: 28 August 2020

View article titled, The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making

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Journal Articles

Network gatekeeping in SME exporters’ market entry in China

Hongzhi Gao, Monica Ren, Jing Zhang, Ruoyi Sun

International Marketing Review (2016) 33 (2): 276–297.

https://doi.org/10.1108/IMR-06-2014-0191

Published: 11 April 2016

View article titled, Network gatekeeping in SME exporters’ market entry in China

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