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Journal Articles

IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY

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Ishmael P. Akaah, Attila Yaprak
Journal: International Marketing Review
International Marketing Review (1988) 5 (3): 28–37.
https://doi.org/10.1108/eb008356
Published: 01 March 1988
View article titled, IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY
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Journal Articles

APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD

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Ishmael P. Akaah, Edward A. Riordan
Journal: International Marketing Review
International Marketing Review (1988) 5 (1): 41–55.
https://doi.org/10.1108/eb008346
Published: 01 January 1988
View article titled, APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD
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