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Journal Articles

The effect of COO on retail buyers’ propensity to trial new products

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James Reardon, Donata Vianelli, Chip Miller
Journal: International Marketing Review
International Marketing Review (2017) 34 (2): 311–329.
https://doi.org/10.1108/IMR-03-2015-0080
Published: 10 April 2017
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Journal Articles

The effect of response scale type on cross‐cultural construct measures : An empirical example using Hall's concept of context

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James Reardon, Chip Miller
Journal: International Marketing Review
International Marketing Review (2012) 29 (1): 24–53.
https://doi.org/10.1108/02651331211201534
Published: 17 February 2012
View article titled, The effect of response scale type on cross‐cultural construct measures : An empirical example using Hall's concept of context
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