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Journal Articles

Global procurement of service activities by service firms

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Masaaki Kotabe, Janet Y. Murray
Journal: International Marketing Review
International Marketing Review (2004) 21 (6): 615–633.
https://doi.org/10.1108/02651330410568042
Published: 01 December 2004
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Journal Articles

Product strategies of European and Japanese multinational firms in the US market: an empirical investigation

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Janet Y. Murray
Journal: International Marketing Review
International Marketing Review (1996) 13 (6): 58–69.
https://doi.org/10.1108/02651339610151926
Published: 01 December 1996
View article titled, Product strategies of European and Japanese multinational firms in the US market: an empirical investigation
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