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Journal Articles

How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?

Jiaye Ge, Myung-Soo Jo, Emine Sarigollu

International Marketing Review (2023) 40 (6): 1456–1479.

https://doi.org/10.1108/IMR-06-2022-0151

Published: 25 September 2023

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Journal Articles

The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection

Jiaxun He, Jiaye Ge

International Marketing Review (2023) 40 (1): 4–27.

https://doi.org/10.1108/IMR-06-2021-0210

Published: 01 April 2022

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