João S. Oliveira
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Journal Articles

Drivers of export improvisation: empirical evidence from UK export manufacturers

Anne L. Souchon, João S. Oliveira, Ian Hodgkinson, Ekaterina Nemkova, Paul Hughes, Nathaniel Boso, Magnus Hultman
Journal: International Marketing Review
International Marketing Review 1–37.
https://doi.org/10.1108/IMR-02-2023-0028
Published: 22 May 2026
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Includes: Supplementary data
Journal Articles

Decision-making in international marketing: past, present and future

João S. Oliveira, Magnus Hultman, Nathaniel Boso, Ian Hodgkinson, Paul Hughes, Ekaterina Nemkova, Anne Souchon
Journal: International Marketing Review
International Marketing Review (2023) 40 (3): 413–428.
https://doi.org/10.1108/IMR-11-2022-0249
Published: 22 August 2023
View article titled, Decision-making in international marketing: past, present and future
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Journal Articles

A multilevel perspective to the study of export venture performance

João S. Oliveira, John W. Cadogan
Journal: International Marketing Review
International Marketing Review (2018) 35 (1): 186–199.
https://doi.org/10.1108/IMR-12-2016-0213
Published: 12 February 2018
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Journal Articles

Spontaneity and international marketing performance

Anne L. Souchon, Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, João S. Oliveira
Journal: International Marketing Review
International Marketing Review (2016) 33 (5): 671–690.
https://doi.org/10.1108/IMR-06-2014-0199
Published: 12 September 2016
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Journal Articles

Level of analysis in export performance research

João S. Oliveira, John W. Cadogan, Anne Souchon
Journal: International Marketing Review
International Marketing Review (2012) 29 (1): 114–127.
https://doi.org/10.1108/02651331211201561
Published: 17 February 2012
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