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Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals

Kristina Haberstroh, Ulrich R. Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Maria Corsi, Roberta Crouch, Renata De Marchi

International Marketing Review (2018) 35 (3): 429–457.

https://doi.org/10.1108/IMR-12-2015-0283

Published: 14 May 2018

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