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Journal Articles

Signaling theory and its relevance in international marketing: a systematic review and future research agenda

Zubair Ali Shahid, Muhammad Irfan Tariq, Justin Paul, Syed Ali Nabeel Naqvi, Leonie Hallo

International Marketing Review (2024) 41 (2): 514–561.

https://doi.org/10.1108/IMR-04-2022-0092

Published: 05 April 2024

View article titled, Signaling theory and its relevance in international marketing: a systematic review and future research agenda

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Journal Articles

Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love

Rohit Yadav, Justin Paul, Amit Mittal

International Marketing Review (2023) 40 (1): 28–48.

https://doi.org/10.1108/IMR-05-2021-0173

Published: 09 September 2021

View article titled, Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love

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Journal Articles

Three decades of export competitiveness literature: systematic review, synthesis and future research agenda

Justin Paul, Rahul Dhiman

International Marketing Review (2021) 38 (5): 1082–1111.

https://doi.org/10.1108/IMR-12-2020-0295

Published: 09 March 2021

View article titled, Three decades of export competitiveness literature: systematic review, synthesis and future research agenda

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Journal Articles

Two decades of research on nation branding: a review and future research agenda

Andy W. Hao, Justin Paul, Sangeeta Trott, Chiquan Guo, Heng-Hui Wu

International Marketing Review (2021) 38 (1): 46–69.

https://doi.org/10.1108/IMR-01-2019-0028

Published: 30 August 2019

View article titled, Two decades of research on nation branding: a review and future research agenda

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Journal Articles

Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

Justin Paul, Alexander Rosado-Serrano

International Marketing Review (2019) 36 (6): 830–858.

https://doi.org/10.1108/IMR-10-2018-0280

Published: 28 February 2019

View article titled, Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

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Signaling theory and its relevance in international marketing: a systematic review and future research agenda

Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love

Three decades of export competitiveness literature: systematic review, synthesis and future research agenda

Two decades of research on nation branding: a review and future research agenda

Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

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