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Journal Articles

Institutional differences and integration difficulties: How location of headquarters and component sourcing affect firm responsiveness

Kashef A. Majid, Hari Bapuji

International Marketing Review (2018) 35 (5): 850–868.

https://doi.org/10.1108/IMR-02-2016-0050

Published: 19 June 2018

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Journal Articles

Drawing negative inferences from a positive country-of-origin image: Consumers’ use of COI and price levels to assess counterfeit drugs

Kashef A. Majid

International Marketing Review (2017) 34 (2): 293–310.

https://doi.org/10.1108/IMR-03-2015-0060

Published: 10 April 2017

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