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Journal Articles

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

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Gong Sun, Steven D’Alessandro, Lester W. Johnson, Hume Winzar
Journal: International Marketing Review
International Marketing Review (2014) 31 (4): 338–362.
https://doi.org/10.1108/IMR-03-2012-0055
Published: 30 June 2014
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Journal Articles

An exploration of the comparability of semantic adjectives in three languages: A magnitude estimation approach

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Kevin E. Voss, Donald E. Stem, Lester W. Johnson, Constantino Arce
Journal: International Marketing Review
International Marketing Review (1996) 13 (5): 44–58.
https://doi.org/10.1108/02651339610131388
Published: 01 October 1996
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Journal Articles

Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis

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Lester W. Johnson, Liane Ringham, Kevin Jurd
Journal: International Marketing Review
International Marketing Review (1991) 8 (4)
https://doi.org/10.1108/EUM0000000001541
Published: 01 April 1991
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