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Journal Articles

How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries

Lia Zarantonello, Silvia Grappi, Marcello Formisano, Josko Brakus

International Marketing Review (2020) 37 (2): 345–375.

https://doi.org/10.1108/IMR-05-2018-0176

Published: 28 April 2020

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Journal Articles

The relationship between brand love and actual brand performance: Evidence from an international study

Lia Zarantonello, Marcello Formisano, Silvia Grappi

International Marketing Review (2016) 33 (6): 806–824.

https://doi.org/10.1108/IMR-11-2015-0238

Published: 14 November 2016

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