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Journal Articles

Managerial risk perceptions of international entry‐mode strategies: The interaction effect of control and capability

David Forlani, Madhavan Parthasarathy, Susan M. Keaveney

International Marketing Review (2008) 25 (3): 292–311.

https://doi.org/10.1108/02651330810877225

Published: 30 May 2008

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Journal Articles

Dynamic market definition: an international marketing perspective

David Forlani, Madhavan Parthasarathy

International Marketing Review (2003) 20 (2): 142–160.

https://doi.org/10.1108/02651330310470375

Published: 01 April 2003

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Journal Articles

Multiple diffusion and multicultural aggregate social systems

Madhavan Parthasarathy, Sunkyu Jun, Robert A. Mittelstaedt

International Marketing Review (1997) 14 (4): 233–247.

https://doi.org/10.1108/02651339710173435

Published: 01 August 1997

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