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Journal Articles

The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities

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Sachin Kumar, Vandana, Vinod Kumar, Sheshadri Chatterjee, Marcello Mariani, Alfredo De Massis
Journal: International Marketing Review
International Marketing Review (2025) 42 (4): 698–714.
https://doi.org/10.1108/IMR-10-2024-0426
Published: 03 June 2025
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Journal Articles

The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach

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Raffaele Filieri, Marcello Mariani
Journal: International Marketing Review
International Marketing Review (2021) 38 (6): 1267–1288.
https://doi.org/10.1108/IMR-07-2020-0172
Published: 12 July 2021
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