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Maria Gabriela Montanari
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Journal Articles

Brand origin and country-of-manufacture origin changes: do losses loom larger than gains?

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Maria Gabriela Montanari, Adamantios Diamantopoulos, Janaina de Moura Engracia Giraldi
Journal: International Marketing Review
International Marketing Review (2026) 43 (3): 560–581.
https://doi.org/10.1108/IMR-01-2025-0033
Published: 20 January 2026
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Includes: Supplementary data
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