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Journal Articles

Understanding the link between philanthropy and performance: the role of international strategies

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Ashutosh Singh, Xuan Huang, Martin Heinberg, Yeyi Liu
Journal: International Marketing Review
International Marketing Review (2025) 42 (2-3): 331–356.
https://doi.org/10.1108/IMR-08-2024-0299
Published: 06 June 2025
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Journal Articles

Outbreaks of animosity against the West in China: effects on local brand consumption

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Martin Heinberg
Journal: International Marketing Review
International Marketing Review (2017) 34 (4): 514–535.
https://doi.org/10.1108/IMR-07-2014-0222
Published: 10 July 2017
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