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Mary Anne Raymond
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Journal Articles
A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2005) 22 (3): 309–326.
Published: 01 June 2005
Journal Articles
An analysis of product category restrictions in advertising in four major East Asian markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2000) 17 (3): 287–304.
Published: 01 June 2000
