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Journal Articles

Chatbot marketing efforts in the era of artificial intelligence: The moderating role of individualism

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Angelica Niros, Meletios I. Niros, George Baltas, Apostolos Giovanis, Grigorios Painesis
Journal: International Marketing Review
International Marketing Review (2025) 42 (4): 788–816.
https://doi.org/10.1108/IMR-10-2024-0443
Published: 25 June 2025
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Journal Articles

Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis

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Meletios I. Niros, Angelica Niros, Yannis Pollalis, Qing Shan Ding
Journal: International Marketing Review
International Marketing Review (2023) 40 (5): 1012–1034.
https://doi.org/10.1108/IMR-11-2021-0327
Published: 18 August 2022
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