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Journal Articles

Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility

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Min Ju, Gerald Yong Gao
Journal: International Marketing Review
International Marketing Review (2022) 39 (4): 785–810.
https://doi.org/10.1108/IMR-01-2021-0024
Published: 17 February 2022
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Journal Articles

Export relational governance and control mechanisms: Substitutable and complementary effects

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Dorothy Liu Yang, Min Ju, Gerald Yong Gao
Journal: International Marketing Review
International Marketing Review (2015) 32 (6): 627–645.
https://doi.org/10.1108/IMR-10-2014-0317
Published: 09 November 2015
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