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Journal Articles

Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective

Douglas Ewing, Mohammadali Zolfagharian, Sasawan Heingraj

International Marketing Review (2024) 41 (3-4): 745–766.

https://doi.org/10.1108/IMR-04-2023-0078

Published: 22 May 2024

View article titled, Effects of ethnic and global identities on home country brand perceptions: an identity theory perspective

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Includes: Supplementary data

Journal Articles

Owned-by and made-in cues: Cognitive and affective dimensions of country of origin effect in immigrant markets

Mohammadali Zolfagharian, Roberto Saldivar, Jerome D. Williams

International Marketing Review (2020) 37 (1): 29–55.

https://doi.org/10.1108/IMR-04-2018-0138

Published: 25 September 2019

View article titled, Owned-by and made-in cues: Cognitive and affective dimensions of country of origin effect in immigrant markets

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Journal Articles

Country of origin and ethnocentrism in the context of lateral, upward and downward migration

Mohammadali Zolfagharian, Roberto Saldivar, Jakob Braun

International Marketing Review (2017) 34 (2): 330–352.

https://doi.org/10.1108/IMR-06-2015-0158

Published: 10 April 2017

View article titled, Country of origin and ethnocentrism in the context of lateral, upward and downward migration

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