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Country of origin effects on brand image, brand evaluation, and purchase intention: A closer look at Seoul, New York, and Paris fashion collection

Namhoon Kim, Eunha Chun, Eunju Ko

International Marketing Review (2017) 34 (2): 254–271.

https://doi.org/10.1108/IMR-03-2015-0071

Published: 10 April 2017

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