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Journal Articles

Value of network openness in research performance: how do first-degree and second-degree connections matter in the marketing field?

Nibing Zhu, Chang Liu, Zhilin Yang

International Marketing Review (2025) 42 (2-3): 460–501.

https://doi.org/10.1108/IMR-11-2023-0325

Published: 10 June 2025

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Journal Articles

East Asian films in the European market: the roles of cultural distance and cultural specificity

Xiaoyan Wang, Haibo Raymond Pan, Nibing Zhu, Shaohan Cai

International Marketing Review (2021) 38 (4): 717–735.

https://doi.org/10.1108/IMR-01-2019-0045

Published: 09 July 2020

View article titled, East Asian films in the European market: the roles of cultural distance and cultural specificity

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