Page 1 | Search Results | International Marketing Review

1-5 of 5

Sort by

Sort Order Select

Journal Articles

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Camilla Barbarossa, Patrick De Pelsmacker, Ingrid Moons

International Marketing Review (2018) 35 (3): 362–389.

https://doi.org/10.1108/IMR-06-2016-0122

Published: 14 May 2018

View article titled, Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Add to Citation Manager for Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Journal Articles

Which cues cause consumers to perceive brands as more global? A conjoint analysis

Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker

International Marketing Review (2015) 32 (6): 606–626.

https://doi.org/10.1108/IMR-04-2014-0144

Published: 09 November 2015

View article titled, Which cues cause consumers to perceive brands as more global? A conjoint analysis

Add to Citation Manager for Which cues cause consumers to perceive brands as more global? A conjoint analysis

Journal Articles

Will ethical consumers sustain their values in the global credit crunch?

Marylyn Carrigan, Patrick de Pelsmacker

International Marketing Review (2009) 26 (6): 674–687.

https://doi.org/10.1108/02651330911001341

Published: 30 October 2009

View article titled, Will ethical consumers sustain their values in the global credit crunch?

Add to Citation Manager for Will ethical consumers sustain their values in the global credit crunch?

Journal Articles

Consumer preferences for the marketing of ethically labelled coffee

Patrick De Pelsmacker, Wim Janssens, Ellen Sterckx, Caroline Mielants

International Marketing Review (2005) 22 (5): 512–530.

https://doi.org/10.1108/02651330510624363

Published: 01 October 2005

View article titled, Consumer preferences for the marketing of ethically labelled coffee

Add to Citation Manager for Consumer preferences for the marketing of ethically labelled coffee

Journal Articles

Reactions to different types of ads in Belgium and Poland

Patrick De Pelsmacker, M. Geuens

International Marketing Review (1998) 15 (4): 277–290.

https://doi.org/10.1108/02651339810227551

Published: 01 August 1998

View article titled, Reactions to different types of ads in Belgium and Poland

Add to Citation Manager for Reactions to different types of ads in Belgium and Poland

Update search

NARROW

Format

Journal

Type

Date

Availability

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

Which cues cause consumers to perceive brands as more global? A conjoint analysis

Will ethical consumers sustain their values in the global credit crunch?

Consumer preferences for the marketing of ethically labelled coffee

Reactions to different types of ads in Belgium and Poland

Email alerts