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Journal Articles

How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness

Carlos M.P. Sousa, Emilio Ruzo-Sanmartín, Concepción Varela-Neira, Qun Tan

International Marketing Review (2024) 41 (6): 1218–1241.

https://doi.org/10.1108/IMR-06-2023-0123

Published: 31 July 2024

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Journal Articles

Giving a fish or teaching to fish? Exploring the effects of home-country governmental support on foreign exit decisions

Qun Tan, Carlos M.P. Sousa

International Marketing Review (2020) 37 (6): 1181–1203.

https://doi.org/10.1108/IMR-03-2019-0104

Published: 18 June 2020

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Journal Articles

Leveraging marketing capabilities into competitive advantage and export performance

Qun Tan, Carlos M.P. Sousa

International Marketing Review (2015) 32 (1): 78–102.

https://doi.org/10.1108/IMR-12-2013-0279

Published: 09 February 2015

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