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Reza Zaefarian
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Journal Articles

Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective

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Misagh Tasavori, Pervez N. Ghauri, Reza Zaefarian
Journal: International Marketing Review
International Marketing Review (2016) 33 (4): 555–579.
https://doi.org/10.1108/IMR-03-2014-0085
Published: 11 July 2016
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Journal Articles

Internationalisation of service firms through corporate social entrepreneurship and networking

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Pervez Ghauri, Misagh Tasavori, Reza Zaefarian
Journal: International Marketing Review
International Marketing Review (2014) 31 (6): 576–600.
https://doi.org/10.1108/IMR-09-2013-0196
Published: 10 November 2014
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