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Journal Articles

Extending the construct of consumer ethnocentrism: when foreign products are preferred

Jill Gabrielle Klein, Richard Ettenson, Balaji C. Krishnan

International Marketing Review (2006) 23 (3): 304–321.

https://doi.org/10.1108/02651330610670460

Published: 01 May 2006

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Journal Articles

The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts

Richard Ettenson, Jill Gabrielle Klein

International Marketing Review (2005) 22 (2): 199–224.

https://doi.org/10.1108/02651330510593278

Published: 01 April 2005

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Journal Articles

Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

Richard Ettenson

International Marketing Review (1993) 10 (5)

https://doi.org/10.1108/02651339310050057

Published: 01 May 1993

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