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Journal Articles

The role of nation brand in attracting foreign direct investments: a case study of Korea

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Richard Lee, You-il Lee
Journal: International Marketing Review
International Marketing Review (2021) 38 (1): 124–140.
https://doi.org/10.1108/IMR-01-2019-0024
Published: 11 December 2019
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Journal Articles

The underlying social identities of a nation's brand

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Richard Lee, Jane Klobas, Tito Tezinde, Jamie Murphy
Journal: International Marketing Review
International Marketing Review (2010) 27 (4): 450–465.
https://doi.org/10.1108/02651331011058608
Published: 20 July 2010
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