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Journal Articles

A longitudinal analysis of country image and brand origin effects

Peter Magnusson, Srdan Zdravkovic, Stanford A. Westjohn

International Marketing Review (2022) 39 (4): 912–930.

https://doi.org/10.1108/IMR-07-2021-0228

Published: 20 April 2022

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Journal Articles

Advancing global consumer culture research

Peter Magnusson, Stanford A. Westjohn

International Marketing Review (2019) 36 (4): 593–597.

https://doi.org/10.1108/IMR-11-2018-0333

Published: 12 June 2019

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Journal Articles

Conceptualizing and operationalizing local and global cultural identities: a comment

Stanford A. Westjohn, Peter Magnusson

International Marketing Review (2019) 36 (5): 633–636.

https://doi.org/10.1108/IMR-12-2018-0363

Published: 29 May 2019

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Journal Articles

An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

Peter Magnusson, Stanford A. Westjohn, Srdan Zdravkovic

International Marketing Review (2015) 32 (6): 663–685.

https://doi.org/10.1108/IMR-03-2014-0110

Published: 09 November 2015

View article titled, An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

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Journal Articles

The influence of national cultural values on the use of rewards alignment to improve sales collaboration

Peter Magnusson, Robert Peterson, Stanford A. Westjohn

International Marketing Review (2014) 31 (1): 30–50.

https://doi.org/10.1108/IMR-09-2012-0151

Published: 04 February 2014

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Journal Articles

“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

Peter Magnusson, Stanford A. Westjohn, Srdan Zdravkovic

International Marketing Review (2011) 28 (5): 454–472.

https://doi.org/10.1108/02651331111167589

Published: 13 September 2011

View article titled, “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

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Journal Articles

Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier

Peter Magnusson, Stanford A. Westjohn, Srdan Zdravkovic

International Marketing Review (2011) 28 (5): 497–507.

https://doi.org/10.1108/02651331111167615

Published: 13 September 2011

View article titled, Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier

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Journal Articles

Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks

Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, Stanford A. Westjohn

International Marketing Review (2008) 25 (2): 183–201.

https://doi.org/10.1108/02651330810866272

Published: 25 April 2008

View article titled, Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks

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A longitudinal analysis of country image and brand origin effects

Advancing global consumer culture research

Conceptualizing and operationalizing local and global cultural identities: a comment

An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification

The influence of national cultural values on the use of rewards alignment to improve sales collaboration

“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier

Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks

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