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Susana C. Silva
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Journal Articles

Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation

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Fangfang Li, Susana C. Silva, Jorma Larimo
Journal: International Marketing Review
International Marketing Review (2024) 41 (6): 1487–1520.
https://doi.org/10.1108/IMR-06-2023-0124
Published: 16 September 2024
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Journal Articles

The role of consumer-cause identification and attitude in the intention to purchase cause-related products

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Paulo Alexandre de Oliveira Duarte, Susana C. Silva
Journal: International Marketing Review
International Marketing Review (2020) 37 (4): 603–620.
https://doi.org/10.1108/IMR-04-2018-0159
Published: 21 November 2018
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