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Journal Articles

Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

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Nina Michaelidou, Milena Micevski, Selma Kadic-Maglajlic, Tribikram Budhathoki, Siddhartha Sarkar
Journal: International Marketing Review
International Marketing Review (2019) 36 (6): 979–995.
https://doi.org/10.1108/IMR-10-2018-0284
Published: 12 June 2019
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Journal Articles

Does culture impact private label performance?

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Tribikram Budhathoki, Julien Schmitt, Nina Michaelidou
Journal: International Marketing Review
International Marketing Review (2018) 35 (1): 93–112.
https://doi.org/10.1108/IMR-02-2016-0038
Published: 12 February 2018
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