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Ugur Yavas
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Journal Articles
The bases of power in international channels
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1998) 15 (2): 140–150.
Published: 01 April 1998
Journal Articles
Research Note: Students as Subjects in Advertising and Marketing Research
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1994) 11 (4): 35–43.
Published: 01 August 1994
Journal Articles
Advertising in Saudi Arabia: Content and Regulation
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1989) 6 (1)
Published: 01 January 1989
Journal Articles
EXPORTING TO SAUDI‐ARABIA: THE POWER OF THE “MADE‐IN” LABEL
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1984) 1 (4): 40–46.
Published: 01 April 1984
