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Journal Articles

From ethnic ties to marketing assets: strategies for developing customer relationships in migrant-owned microbusinesses

Shuai Qin, Xiaolan Chen

International Marketing Review (2025) 42 (5): 1009–1038.

https://doi.org/10.1108/IMR-03-2024-0087

Published: 25 September 2025

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Includes: Supplementary data

Journal Articles

A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China

George Balabanis, Anastasia Stathopoulou, Xiaolan Chen

International Marketing Review (2024) 41 (6): 1270–1299.

https://doi.org/10.1108/IMR-01-2024-0009

Published: 22 August 2024

View article titled, A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China

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Includes: Supplementary data