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Journal Articles

Africa rising in an emerging world: an international marketing perspective

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Joseph Amankwah-Amoah, Nathaniel Boso, Yaw A. Debrah
Journal: International Marketing Review
International Marketing Review (2018) 35 (4): 550–559.
https://doi.org/10.1108/IMR-02-2017-0030
Published: 13 July 2018
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Journal Articles

International marketing strategies of emerging market firms: Nature, boundary conditions, antecedents, and outcomes

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Nathaniel Boso, Yaw A. Debrah, Joseph Amankwah-Amoah
Journal: International Marketing Review
International Marketing Review (2018) 35 (2): 202–214.
https://doi.org/10.1108/IMR-01-2017-0008
Published: 09 April 2018
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Journal Articles

SME international innovation and strategic adaptiveness: The role of domestic network density, centrality and informality

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Richard B. Nyuur, Ružica Brecic, Yaw A. Debrah
Journal: International Marketing Review
International Marketing Review (2018) 35 (2): 280–300.
https://doi.org/10.1108/IMR-11-2015-0239
Published: 09 April 2018
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