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How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance

Jie Gao, Tao Wang, Yu Jia, Cheng Lu Wang

International Marketing Review (2022) 39 (6): 1390–1416.

https://doi.org/10.1108/IMR-01-2021-0007

Published: 24 August 2022

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