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Yuliya Strizhakova
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Journal Articles

Consumer cultural identity: local and global cultural identities and measurement implications

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Yuliya Strizhakova, Robin Coulter
Journal: International Marketing Review
International Marketing Review (2019) 36 (5): 610–627.
https://doi.org/10.1108/IMR-11-2018-0320
Published: 10 June 2019
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Journal Articles

The myriad meanings of cultural identities: A response to commentaries on “consumer cultural identities”

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Yuliya Strizhakova, Robin Coulter
Journal: International Marketing Review
International Marketing Review (2019) 36 (5): 642–646.
https://doi.org/10.1108/IMR-01-2019-0015
Published: 29 May 2019
View article titled, The myriad meanings of cultural identities: A response to commentaries on “consumer cultural identities”
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