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Keywords: AI technology
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Journal Articles
Journal:
International Marketing Review
International Marketing Review 1–29.
Published: 11 August 2026
...Xi Zhong; Yutong Gong; Xinming He Purpose Although the impact of artificial intelligence (AI) technology on firms’ strategic choices and performance has attracted considerable scholarly attention, how it influences firm export performance and how top management team (TMT) human capital moderates...
