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Keywords: AI-enabled services
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Journal Articles
Understanding customers’ intentions to use AI-enabled services in online fashion stores – a longitudinal study
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (4): 604–632.
Published: 05 March 2025
...-enabled services. Privacy moderates AI integration in post-purchase, during purchase and intention to use AI-enabled services, except in the pre-purchase stage. Originality/value This study bridges important gaps in the literature by integrating AI-enabled services and customer behavior, contributing...
