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Journal Articles

Understanding customers’ intentions to use AI-enabled services in online fashion stores – a longitudinal study

Mustafeed Zaman, K. Mohamed Jasim, Rajibul Hasan, Shahriar Akter, Demetris Vrontis

International Marketing Review (2025) 42 (4): 604–632.

https://doi.org/10.1108/IMR-04-2024-0118

Published: 05 March 2025

View article titled, Understanding customers’ intentions to use AI-enabled services in online fashion stores – a longitudinal study

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Journal Articles

Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

Yipeng Liu, Oscar F. Bustinza, Ferran Vendrell-Herrero, Cary Cooper, Demetris Vrontis

International Marketing Review (2023) 40 (4): 549–560.

https://doi.org/10.1108/IMR-10-2023-0288

Published: 23 November 2023

View article titled, Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

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Journal Articles

International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic

Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou, Demetris Vrontis

International Marketing Review (2023) 40 (5): 1263–1294.

https://doi.org/10.1108/IMR-12-2021-0372

Published: 25 July 2023

View article titled, International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic

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Journal Articles

Business hybrid offerings by manufacturing SMEs: impact of servitization on internationalization of manufacturing SMEs

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis

International Marketing Review (2023) 40 (4): 585–611.

https://doi.org/10.1108/IMR-10-2021-0298

Published: 11 July 2023

View article titled, Business hybrid offerings by manufacturing SMEs: impact of servitization on internationalization of manufacturing SMEs

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Journal Articles

Examining the marketing performance of the firms from an international dynamic marketing capability perspective: moderating role of marketing leadership team

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis

International Marketing Review (2024) 41 (1): 138–161.

https://doi.org/10.1108/IMR-05-2022-0107

Published: 22 December 2022

View article titled, Examining the marketing performance of the firms from an international dynamic marketing capability perspective: moderating role of marketing leadership team

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Journal Articles

Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi

International Marketing Review (2022) 39 (5): 1025–1028.

https://doi.org/10.1108/IMR-09-2022-390

Published: 25 October 2022

View article titled, Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

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Journal Articles

Guest editorial: Emerging challenges in international marketing knowledge management

Manlio Del Giudice, Demetris Vrontis, Arvind Malhotra, Piyush Sharma

International Marketing Review (2022) 39 (3): 425–430.

https://doi.org/10.1108/IMR-05-2022-389

Published: 01 June 2022

View article titled, Guest editorial: Emerging challenges in international marketing knowledge management

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Journal Articles

Guest editorial

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael Czinkota, Michael Christofi

International Marketing Review (2021) 38 (5): 801–805.

https://doi.org/10.1108/IMR-09-2021-387

Published: 07 September 2021

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Journal Articles

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020

Suniti Vadalkar, Gitesh Chavan, Ranjan Chaudhuri, Demetris Vrontis

International Marketing Review (2021) 38 (5): 806–839.

https://doi.org/10.1108/IMR-11-2020-0257

Published: 30 June 2021

View article titled, A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020

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Journal Articles

Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis

International Marketing Review (2022) 39 (3): 706–733.

https://doi.org/10.1108/IMR-11-2020-0261

Published: 14 May 2021

View article titled, Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity

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Journal Articles

Guest editorial

Demetris Vrontis, Alkis Thrassou

International Marketing Review (2020) 37 (5): 793–801.

https://doi.org/10.1108/IMR-11-2020-382

Published: 03 December 2020

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Journal Articles

An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

Demetris Vrontis, Michael Christofi, Constantine S. Katsikeas

International Marketing Review (2020) 37 (5): 977–1012.

https://doi.org/10.1108/IMR-07-2019-0202

Published: 09 November 2020

View article titled, An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

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Includes: Supplementary data

Journal Articles

Cause-related marketing in international business: what works and what does not?

Demetris Vrontis, Alkis Thrassou, Michael Christofi, Riad Shams, Michael R. Czinkota

International Marketing Review (2020) 37 (4): 593–601.

https://doi.org/10.1108/IMR-05-2019-0144

Published: 09 July 2020

View article titled, Cause-related marketing in international business: what works and what does not?

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Journal Articles

Customer engagement through choice in cause-related marketing: A potential for global competitiveness

Michael Christofi, Demetris Vrontis, Erasmia Leonidou, Alkis Thrassou

International Marketing Review (2020) 37 (4): 621–650.

https://doi.org/10.1108/IMR-04-2018-0133

Published: 29 November 2018

View article titled, Customer engagement through choice in cause-related marketing: A potential for global competitiveness

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Journal Articles

Marketing research on mergers and acquisitions: a systematic review and future directions

Michael Christofi, Erasmia Leonidou, Demetris Vrontis

International Marketing Review (2017) 34 (5): 629–651.

https://doi.org/10.1108/IMR-03-2015-0100

Published: 11 September 2017

View article titled, Marketing research on mergers and acquisitions: a systematic review and future directions

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Journal Articles

Guest editorial

Shlomo Y. Tarba, Michael R. Czinkota, Demetris Vrontis

International Marketing Review (2017) 34 (1): 2–4.

https://doi.org/10.1108/IMR-01-2017-0004

Published: 13 February 2017

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Journal Articles

International marketing adaptation versus standardisation of multinational companies

Demetris Vrontis, Alkis Thrassou, Iasonas Lamprianou

International Marketing Review (2009) 26 (4-5): 477–500.

https://doi.org/10.1108/02651330910971995

Published: 17 July 2009

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Journal Articles

Bass plc An assessment, evaluation and recommendations for their strategic approach in entering foreign beer markets

Demetris Vrontis, Claudio Vignali

International Marketing Review (1999) 16 (4-5): 391–405.

https://doi.org/10.1108/02651339910282018

Published: 01 August 1999

View article titled, Bass plc An assessment, evaluation and recommendations for their strategic approach in entering foreign beer markets

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Understanding customers’ intentions to use AI-enabled services in online fashion stores – a longitudinal study

Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic

Business hybrid offerings by manufacturing SMEs: impact of servitization on internationalization of manufacturing SMEs

Examining the marketing performance of the firms from an international dynamic marketing capability perspective: moderating role of marketing leadership team

Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

Guest editorial: Emerging challenges in international marketing knowledge management

Guest editorial

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020

Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity

Guest editorial

An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

Cause-related marketing in international business: what works and what does not?

Customer engagement through choice in cause-related marketing: A potential for global competitiveness

Marketing research on mergers and acquisitions: a systematic review and future directions

Guest editorial

International marketing adaptation versus standardisation of multinational companies

Bass plc An assessment, evaluation and recommendations for their strategic approach in entering foreign beer markets

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