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Journal Articles

Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities

Arpita Agnihotri, Saurabh Bhattacharya, Alkis Thrassou, Hélène Yildiz
Journal: International Marketing Review
International Marketing Review (2025) 42 (6): 1223–1249.
https://doi.org/10.1108/IMR-10-2024-0429
Published: 08 September 2025
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Journal Articles

International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic

Sheshadri Chatterjee, Ranjan Chaudhuri, Alkis Thrassou, Demetris Vrontis
Journal: International Marketing Review
International Marketing Review (2023) 40 (5): 1263–1294.
https://doi.org/10.1108/IMR-12-2021-0372
Published: 25 July 2023
View article titled, International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
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Journal Articles

Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions

Arpita Agnihotri, Saurabh Bhattacharya, Natalia Yannopoulou, Alkis Thrassou
Journal: International Marketing Review
International Marketing Review (2023) 40 (4): 561–584.
https://doi.org/10.1108/IMR-09-2021-0287
Published: 06 October 2022
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Journal Articles

Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success

Evangelia Siachou, Ioanna Papasolomou, Eleni Trichina, Alkis Thrassou
Journal: International Marketing Review
International Marketing Review (2022) 39 (3): 529–567.
https://doi.org/10.1108/IMR-02-2021-0095
Published: 27 December 2021
View article titled, Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success
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Journal Articles

Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

Anna Makrides, Olga Kvasova, Alkis Thrassou, Elias Hadjielias, Alberto Ferraris
Journal: International Marketing Review
International Marketing Review (2022) 39 (5): 1151–1181.
https://doi.org/10.1108/IMR-12-2020-0304
Published: 10 August 2021
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Journal Articles

Guest editorial

Demetris Vrontis, Alkis Thrassou
Journal: International Marketing Review
International Marketing Review (2020) 37 (5): 793–801.
https://doi.org/10.1108/IMR-11-2020-382
Published: 03 December 2020
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Journal Articles

Cause-related marketing in international business: what works and what does not?

Demetris Vrontis, Alkis Thrassou, Michael Christofi, Riad Shams, Michael R. Czinkota
Journal: International Marketing Review
International Marketing Review (2020) 37 (4): 593–601.
https://doi.org/10.1108/IMR-05-2019-0144
Published: 09 July 2020
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Journal Articles

Customer engagement through choice in cause-related marketing: A potential for global competitiveness

Michael Christofi, Demetris Vrontis, Erasmia Leonidou, Alkis Thrassou
Journal: International Marketing Review
International Marketing Review (2020) 37 (4): 621–650.
https://doi.org/10.1108/IMR-04-2018-0133
Published: 29 November 2018
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Journal Articles

Multi-country collaborative innovation in the internationalisation process

Hela Chebbi, Dorra Yahiaoui, Alkis Thrassou
Journal: International Marketing Review
International Marketing Review (2017) 34 (1): 109–137.
https://doi.org/10.1108/IMR-12-2015-0286
Published: 13 February 2017
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Journal Articles

International marketing adaptation versus standardisation of multinational companies

Demetris Vrontis, Alkis Thrassou, Iasonas Lamprianou
Journal: International Marketing Review
International Marketing Review (2009) 26 (4-5): 477–500.
https://doi.org/10.1108/02651330910971995
Published: 17 July 2009
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