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Journal Articles

Digital strategy design and digital transformation: a review and future research directions

Michael Christofi, Grigorios Lamprinakos, Duc Khuong Nguyen, Phuong Tra Tran

International Marketing Review (2025) 42 (6): 1065–1086.

https://doi.org/10.1108/IMR-10-2025-0538

Published: 24 November 2025

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Journal Articles

COVID-19 pandemic: advancing international marketing theory and guiding practice

Michael Christofi, Olga Kvasova, Elias Hadjielias

International Marketing Review (2024) 41 (7): 140–162.

https://doi.org/10.1108/IMR-03-2024-0074

Published: 10 September 2024

View article titled, COVID-19 pandemic: advancing international marketing theory and guiding practice

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Journal Articles

International servitization of SMEs in emerging markets: antecedents and boundary conditions

Nadia Zahoor, Michael Christofi, Arinze Christian Nwoba

International Marketing Review (2023) 40 (4): 693–717.

https://doi.org/10.1108/IMR-10-2021-0319

Published: 14 March 2023

View article titled, International servitization of SMEs in emerging markets: antecedents and boundary conditions

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Journal Articles

Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi

International Marketing Review (2022) 39 (5): 1025–1028.

https://doi.org/10.1108/IMR-09-2022-390

Published: 25 October 2022

View article titled, Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

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Journal Articles

Guest editorial

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael Czinkota, Michael Christofi

International Marketing Review (2021) 38 (5): 801–805.

https://doi.org/10.1108/IMR-09-2021-387

Published: 07 September 2021

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Journal Articles

Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda

Michael Christofi, Lea Iaia, Filippo Marchesani, Francesca Masciarelli

International Marketing Review (2021) 38 (5): 948–984.

https://doi.org/10.1108/IMR-01-2021-0027

Published: 07 April 2021

View article titled, Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda

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Journal Articles

An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

Demetris Vrontis, Michael Christofi, Constantine S. Katsikeas

International Marketing Review (2020) 37 (5): 977–1012.

https://doi.org/10.1108/IMR-07-2019-0202

Published: 09 November 2020

View article titled, An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

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Includes: Supplementary data

Journal Articles

Cause-related marketing in international business: what works and what does not?

Demetris Vrontis, Alkis Thrassou, Michael Christofi, Riad Shams, Michael R. Czinkota

International Marketing Review (2020) 37 (4): 593–601.

https://doi.org/10.1108/IMR-05-2019-0144

Published: 09 July 2020

View article titled, Cause-related marketing in international business: what works and what does not?

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Journal Articles

Customer engagement through choice in cause-related marketing: A potential for global competitiveness

Michael Christofi, Demetris Vrontis, Erasmia Leonidou, Alkis Thrassou

International Marketing Review (2020) 37 (4): 621–650.

https://doi.org/10.1108/IMR-04-2018-0133

Published: 29 November 2018

View article titled, Customer engagement through choice in cause-related marketing: A potential for global competitiveness

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Journal Articles

Marketing research on mergers and acquisitions: a systematic review and future directions

Michael Christofi, Erasmia Leonidou, Demetris Vrontis

International Marketing Review (2017) 34 (5): 629–651.

https://doi.org/10.1108/IMR-03-2015-0100

Published: 11 September 2017

View article titled, Marketing research on mergers and acquisitions: a systematic review and future directions

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Digital strategy design and digital transformation: a review and future research directions

COVID-19 pandemic: advancing international marketing theory and guiding practice

International servitization of SMEs in emerging markets: antecedents and boundary conditions

Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

Guest editorial

Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda

An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

Cause-related marketing in international business: what works and what does not?

Customer engagement through choice in cause-related marketing: A potential for global competitiveness

Marketing research on mergers and acquisitions: a systematic review and future directions

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